Beirem Ben Barrah
Entrepreneur, Author & Speaker
Entrepreneurship | Psychology | Technology
Strategy | Growth | Change
📍 Amsterdam, Netherlands
🎓 International Business Administration
Combining the science of thinking with the art of doing.
I’ve been reading books all my life and started building companies right out of college. Turning ideas into reality fascinates me. Entrepreneurship, writing, and speaking are all extensions of this. I love learning and insight but care even more about action that leads to progress and results.I'm founder & CEO of Neurofied, a behavioral science training and consulting firm specialized in organizational change for corporates. I am responsible for the team, growth, finance, tech, and more.I also enjoy freelance work and public speaking on a wide variety of topics including entrepreneurship, psychology, and technology.Finally, I co-authored two books:
- The Dynamics of Business Behavior (2024)
- Gedragsgericht Veranderen (2025)
Big picture
My life and career is focused on entrepreneurship, psychology, and technology. I study, practice, combine, and build companies in these disciplines.Entrepreneurship is the art of turning problem-solving into a profitable system.
Psychology is the science of understanding how people think, decide, and act.
Technology is the constantly evolving means through which we solve problems.Neurofied applied entrepreneurship to psychology in organizations. I'm currently exploring the development of a more tech-focused business. And long-term, my goal is to build a startup that combines all three areas to drive positive change.I also view organizations through this lens. People and technology make up the core of organizations. Combining them drives both productivity and innovation.
Neurofied
Neurofied is a boutique behavioral science company that helps organizations change and professionals develop. We tailor and apply insights from behavioral psychology and neuroscience to improve how people and organizations work.Since 2018, we’ve trained 1000s of professionals and helped 100+ teams at organizations such as Johnson & Johnson, Novo Nordisk, Bol, and the Dutch government to drive measurable business outcomes with behavioral science.
Freelance work
As a freelance partner, I help companies solve problems with ideas & action. A company's challenges are either client-facing (growth) or employee-facing (change). And solving these problems always requires a plan (strategy).The leadership team may ask me to perform an objective situation analysis. I interview the team, gather relevant data, and suggest possible solutions. Ideally, I work hands-on with internal teams to drive implementation and progress.Currently, I'm working with NR1 Webshops, a full-service e-commerce solution. I act as a kind of marketing strategist and entrepreneurial coach to find new franchisees and optimize the growth curve of current franchisees.
Speaking
I've been a public speaker since 2015 who has done 100+ talks to inspire, educate, and entertain people. Organizers have often described me as "a clear, enthusiastic speaker who simplifies complex ideas and makes them useful for the audience".I do keynotes, workshops, and panels in Dutch and English. Different format? Just ask me. I tailor each session to make sure it's relevant and for the specific audience and context.I've spoken at many conferences, universities, and organizations such as Calvin Klein, Bol, Adidas, Specsavers, and Johnson & Johnson.You can book me here or through Sprekershuys.
Books
In 2023, the world's largest scientific publisher Wiley asked whether I would consider writing a book based on Neurofied's experience as a company in applied behavioral science.That year, Philip Jordanov and I wrote The Dynamics of Business Behavior which was globally published in 2024.The Dutch translation Gedragsgericht Veranderen also hit the market in 2025 as Verhaal Met Impact got the rights.We also wrote a chapter in The Future of Change Management.
