Beirem Ben Barrah
Hi, I’m Beirem

entrepreneur | speaker | connector

What I stand for

We all have a limited time here🌍 I spend mine learning, teaching, and building (tech) startups in behavioural psychology & neuroscience.

With Neurofied🧠👨‍🏫 the Brain & Behaviour Academy, we train and consult professionals and teams on better understanding people with behavioural psychology and neuroscience. We simplify the science and help you improve your mindset and skills in decision-making, behavioural change, communication, and innovation.

As an early entrepreneur I started inviting interesting people over. This outgrew my living room and became Think Tank United🙋‍♂️💡, a community of 175+ wide-ranging unique minds that discuss life, the future, and other themes in our think tank events in Amsterdam & Helsinki.

It’s funny how hard it is to truly understand yourself, let alone others. I hope this page will give you a glimpse of an eagle-eye view on my life. Books, conversations, and adventures teach me loads and some wisdom nuggets are worth spreading.

Creation. Connection. Curiosity.

Beirem Ben Barrah


Some of my projects

Neurofied logo


Brain & Behaviour Academy that brings behavioural psychology and neuroscience to business.


Think Tank United

Community of wide-ranging bright minds that discuss life, the future, and other themes at our TTU Connect events.


Exploring Reality

A short & sweet podcast by my insightful buddy Kosta and I in which we explore a more objective view of reality.

Some of my passions

Learning and teaching

Learning is key to growth. It’s about understanding the reality we live in and shaping the world around us. Regardless of your mission, learning is the path to excellence. This metaskill allows you to achieve your goals faster and is worthwhile to master.

Knowledge becomes more as it is shared. And since every grand mission needs people to work together, teaching is an essential skill for any true leader. The bigger the audience you can effectively teach at once, the more value you will add. Learn to teach.


Psychology and the Brain

It’s all about people. We tend to forget this, but whatever your goal, you need to truly understand others. This is about empathy and communication and since psychology is the root of both, studying this topic will help you vastly grow your impact.

When learning about the human mind, you quickly realize that we can train our own brain. Understanding systems thinking, cognitive biases and mental models will give you an edge in learning and performance. Personally, I’m drawn by its complexity and hooked by its value.


Many great ideas don’t improve our lives because nobody brings them to life. That’s where entrepreneurs come in. They look for great ideas, gather a capable and diverse team that turn problems into opportunities. The best part? We can learn from and strengthen each other.

The key is in working hard, smart, and knowing when to pivot or persevere. Still, anyone that aims to have a positive impact will benefit from understanding concepts like expert generalists, 10X thinking, and principled decision-making.


Exponential technologies

Life is accelerating. Our linear minds can’t keep up with the exponential change around us. While sensors, software, and networks are eating the world, those at the heart of this revolution are designing our future. What is the ‘heart then? Turns out this beast has many.

Once technologies are digitized, they jump on a multiple of Moore’s Law. As their value skyrockets, proactive organizations are growing their impact by leveraging them. How much do you know about AI, IoT, VR, 3D printing and Brain-Computer Interfaces?

Academic & Business Universities

Neurofied @ PVH talk
Raw & Real podcast

Got an idea? Let’s connect.